Every now and then I am asked to revise one of my articles with a particular species in mind, which I do with great pleasure. The articles in this section of the website have been revised so that dogs are the focal animal in the discussions and examples.
Is your interest in behavior change technology applied to people, parrots, pooches, penguins or peccaries? Readers are encouraged to mentally "search and replace" my examples with any other species on the planet. These are indeed universal laws of behavior change. The goal is to become fluent in the universal principles in order to custom fit your interventions to each individual. This is similar to our approach to men's and women's suits that fundamentally consist of trousers and a jacket, but require a tailor for the very best fit.